This week’s Friend Friday is about aspirations: dreams, goals and wishes. Katy was inspired by two separate blog posts in which the blogger quit her day job and started on the path to self-employment, and her own sister who decided to quit her job and start her own business.
As Katy correctly notes, putting your dreams down on paper is often the first step to realizing them.
1. Fess up – if you could do anything professionally what would it be?
This is an interesting one for me, because I actually have two sets of interests.
The first one is interactive (or online or digital) marketing: strategy, search engine optimization, social media, ad campaigns, analytics, user experience–the works. Lucky for me, this is my day job; I’m the Director of Marketing at an interactive agency. Even so, I am constantly looking for ways to expand my knowledge and evolve my role.
The second one is style and creative–writing, drawing, photography, video. Right now, I nurture this side with this blog. At the same time, I’m actively planning to grow it into a business. Would it be great if it someday grew into a full-time gig? Sure. What blogger doesn’t dream of turning it into her job? But I’m not announcing that I’m quitting tomorrow. Not only am I not ready, but some of my co-workers read this!
2. What draws you to this?
The common thread in both areas is helping people find answers, whether it’s helping a client understand their site analytics or creating a marketing strategy that will effectively drive traffic, or helping a reader learn how to dress herself better or find the perfect garment.
Marketing is my analytical brain and style blogging is my creative brain.
I also find much overlap between the two. The energy of one helps feed the energy of the other.
3. When did you first start dreaming about this ideal?
I didn’t so much dream of marketing as I evolved into it from various roles in the online world (producer, project manager) over the past 15 years.
The dream of a style blog–and someday a stylist business–came to me one afternoon in March 2009 while I was gardening. I think it had been gestating for a while, and there it was. I started The Closet Coach the same day.
4. What’s holding you back from going all in?
Maybe I’ll go “all in” to blogging one day. But for me, “all in” to one thing I enjoy means “all out” of another thing I enjoy. That’s not a choice I need or want to make right now.
5. Sometimes the first step is the hardest… what’s one step you can take now on the way to realizing your dream?
It’s strangely karmic that this question (and topic) has come up when it did. This month I started meeting with a business coach with the express goal of planning, shaping and focusing both spheres of my life, both as separate and as complementary efforts.
We’re off to a great start and I can’t wait to see where the path takes me.
For anyone else looking to give some shape and definition to their dreams, I highly recommend this post by Karen Walrond of Chookooloonks on having “ A Definite Chief Aim.”
[Image: This isn't happiness, found via Pinterest]
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